There’s passion and there’s the “business” of business. Both are required to build the enterprise of your dreams and fulfill your purpose. Your gift, expertise, and skills are what draw customers to you and set you apart from everyone else. But it’s your business operations that make it possible for you to freely focus on what you do best.
Think about it. When it comes to what you do – whether coaching, teaching, speaking, or creating – it probably flows quite naturally for you. It’s what you love. It’s your gift. Your talent. Your calling, even. You really don’t have to think or work too hard when it comes to your God-given abilities. In fact, it’s why you started your business in the first place.