There’s a popular quote you’ve probably seen on social media that says “do what you love, love what you do.” It’s a cute and catchy quote and one that I personally agree with, especially as a business owner. Most of the entrepreneurs I know started from a passion they already had, then grew that passion to appeal to their target market. Now that passion has allowed them to be successful consultants, artists, accountants, or chefs – doing the work that they love while also helping others and generating revenue. It’s the entrepreneurial dream. But then, business gets in the way of passion. There’s the administrative side of things, the legalities, the marketing, the social media, the stuff that has to be done to keep the business running. All the things that are necessary, but not that you particularly enjoy doing. Somebody has to do it, and that somebody is usually you, the business owner. That’s the entrepreneurial catch-22, isn’t it? Well, not necessarily.
In order to maintain the joy of your original vision and keep the excitement and passion that drives you to make a difference in the lives of your own clients, you must never let the “stuff” of business zap so much of your time and energy that you no longer enjoy what you do. I’ve seen it happen before. The old adage “well, somebody has to do it” doesn’t mean the “somebody” always has to be you. The greatest thing you can do for your business and your clients is to focus on your expertise and continue to deliver from your core passion. Drudging through administrative tasks (or anything that’s not your core, that you’re not skilled in or you don’t enjoy) on a repeated, long-term basis can cause self-resentment, lackluster performance or, worse, apathy toward your clients. Don’t let that happen. Stay true to the passion that led you to launch your business in the first place, and find an administrative support person, bookkeeper, or marketing freelancer who can help you with the back office. Freelancing sites like Fiverr are a great place to start. These and similar solutions are out there to help you do more of what you love and less of what you don’t.