Know ~ Flow ~ Grow™

Why Efficiency Matters for Your Small Business

You’ve Seen It Before: the Exhausted Entrepreneur

The business owner who’s been wearing so many hats for so long that she’s burned out. The President or CEO who started their company with gusto and passion only to have a constant state of overwhelm zap his zeal. Long work hours, stressful days, sleepless nights, device separation anxiety, always on the go, never a day off, and no time for life beyond the office. And that’s just the owner. Within her company you’ll likely find unhappy employees, missed opportunities, poor service delivery, disgruntled customers, lost revenue, and wasted time. This is what it looks like when a business owner is being run by his business instead of running it. It’s a sad state of affairs and, unfortunately, far too many people accept this as normal because “that’s just the life of an entrepreneur.” But business doesn’t have to be that way. The conditions listed above are usually the result of inefficient business practices, where one bad thing causes another. The good news, however, is that Efficiency Consulting can not only reverse these conditions, but ensure they never crop up again.

Efficiency Consulting is simply business consulting with a focus on helping your business operate in a way that maximizes its most valuable resources: its time, talent, and treasure. It provides the expertise and unbiased insight to address counterproductive business behaviors. It establishes processes, aligns people with positions, optimizes technology, and eliminates redundancies. Efficiency Consulting ultimately minimizes the waste of time, energy and money so that your business can perform at its best. As an Efficiency Consultant, my three-fold approach to getting you to that level is helping you Know, Flow, and Grow™ your business.

Know Your Business

You can’t effectively do what you don’t thoroughly understand. Knowing your business is the foundation of every product, every service, every decision, every hire. Operating without a clear and convincing business identity is like drifting along in a leaking ship with no sail. You may stay afloat for a while, and you may eventually get somewhere, but you’ll spend so much time plugging leaks and trying to get your bearings that you won’t enjoy the journey or reach your desired destination.

As your Efficiency Consultant, I help you know your business by identifying and solidifying these things:

  • Your professional strengths
  • Your company purpose and values
  • Your organizational structure
  • Your team’s skills and strengths
  • Your priorities and goals

Flow Your Business

Once you truly know your business, then you must flow your business. This means establishing standards and processes to ensure your daily operations support your company’s identity. Let’s say one of your company values is to provide excellent customer service, and you offer a satisfaction guarantee to demonstrate your commitment. However, in practice, your products or services are often slow, late, or of substandard quality due to nonexistent standards or inefficient processes. In this case, your operations don’t reflect who you say you are, and your brand’s reputation is at risk.

Efficiency carries your company’s convictions throughout every aspect of your business, all while valuing the role each individual plays, even for a team of one. Well-designed processes don’t take the human element out of your business; they enhance and empower the humans in your business. As your Efficiency Consultant, I help you flow your business through:

  • Process design and improvement
  • Workflows and automations
  • Information access and collaboration
  • Aligning people and positions

Grow Your Business

After you know your business and flow your business, then you’re in the best position to grow your business. A clearly-defined company that operates like a well-oiled machine isn’t necessarily perfect, but it is powerful. Efficient business operations create the environment for your business to flourish by eliminating waste, cultivating productive practices, nurturing professional performance, and reaping satisfied customers. As your Efficiency Consultant, I help you grow your business by expanding your capacity to:

  • Focus on relationship management
  • Improve team and company productivity
  • Explore additional revenue streams
  • Implement effective marketing strategies
  • Respond to new opportunities
  • Achieve work-life balance for yourself and your team

Efficiency Consulting empowers business owners to say no to the status quo of entrepreneurial overwhelm and discover a better way to work and live. When you know, flow, and grow your business, you restore order. You run your business instead of it running you. In turn, you create the conditions that yield smarter utilization of resources, a higher-performing team, an improved customer experience, and the conditions for your business to flourish.

After you know your business and flow your business, then you’re in the best position to grow your business. A clearly-defined company that operates like a well-oiled machine isn’t necessarily perfect, but it is powerful. Efficient business operations create the environment for your business to flourish by eliminating waste, cultivating productive practices, nurturing professional performance, and reaping satisfied customers. As your Efficiency Consultant, I help you grow your business by expanding your capacity to:

  • Focus on relationship management
  • Improve team and company productivity
  • Explore additional revenue streams
  • Implement effective marketing strategies
  • Respond to new opportunities
  • Achieve work-life balance for yourself and your team

Efficiency Consulting empowers business owners to say no to the status quo of entrepreneurial overwhelm and discover a better way to work and live. When you know, flow, and grow your business, you restore order. You run your business instead of it running you. In turn, you create the conditions that yield smarter utilization of resources, a higher-performing team, an improved customer experience, and the conditions for your business to flourish.

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